Instagram Marketing

Setting Up A Branded Instagram Account



Hey there everyone! It is about time that we get started with our training, and we’re going to start by showing you how to create and customize an Instagram account for your brand the right way. So grab your favorite mobile device and follow the next steps!

Boosting Your Best Performing Posts With A Business Account




Hey there everyone! You’ll be amazed at how fast and how easy it is to engage people with your Instagram posts, and there’s a way to use them to reach and engage even more people than you thought possible.
In this lesson we are going to show you how to promote your best performing posts by switching your account into a business profile to activate the “promote” option on your posts.

Increasing Brand Awareness With Video Posts



Video content is a big marketing trend, and Instagram gives you a great platform to easily exploit the power of video marketing thanks to its large and engaged user base.

Researching Profit-Generating Hashtags on Instagram



Hey there everyone! If you’re working to become an Instagram marketing expert, you already know what hashtags are, and you also know that they’re essential to any Instagram marketing strategy designed to increase organic reach and awareness.
What you might not know is that the way hashtags are used changed; The Instagram algorithm prioritizes hashtags that are relevant to the content in a post, and not whether the post is stuffed with niche hashtags. So in this lesson we are going to show you how you can research and find great hashtags, the right way.

How To Create Posts That Get Lots of Views, Likes, Comments, and Shares

Instagram is by far the best content platform for marketers right now. If you want to grow your business, Instagram is the place to be. But to use Instagram to reach your marketing goals effectively, you need to learn how to properly publish content that stands out.
In this lesson we are going to show you how to easily create an Instagram post that you can use as a template to get tons of views, likes, comments, and shares on all your content right from the get go!

Sending People To Your Sales Pages With Instagram Stories



Hey there friends! Instagram Stories have become a way to increase engagement on the platform by expanding the time that most users stay on the platform by up to ten minutes. That is because stories are a more interactive tool than posts.
In this lesson, we are going to show you how to use Instagram Stories to send people to your sales pages and online storefronts!

Promoting Affiliate Offers With Instagram Live



Hey there everyone! Growing your customer base and making a profit is easier when you know how to engage your audience, and using Instagram Live is a great way to interact with potential business leads right from your profile.
In this lesson we are going to show you an easy way to make money by sharing your affiliate links during Instagram Live broadcasts.

Promoting A New Product Line With Carousel Posts



Hey there everyone! Did you know that you can use a certain type of Instagram post to showcase more than one image? They’re called Carousel Posts, and in this lesson we are going to show you how to use them to promote a new product line!

Converting Instagram Followers Into Email Subscribers



Your Instagram followers are not only a source of relevant engagement and referral traffic to your profile, they are also potential email subscribers!
In this lesson we are going to teach how to easily grow your mailing list by converting your Instagram followers into email subscribers, the right way.

How To Increase Profits With A Micro-Influencer Campaign



Influencer marketing is trending big on social media today, especially on the indisputable king of visual discovery platforms, Instagram. Influencer marketing campaigns are all about finding popular Instagram accounts that can promote your brand with sponsored posts, and they can drive high returns on investments.
You’ll have to invest a lot of time and money on influencer marketing if you want to get it right though. That is why in this lesson we are going to teach you how to develop a micro-influencer campaign the easy way.

Instagram Marketing Best Practices For Businesses



Customer testimonials are essential to your sales strategy because they’ll help you convince otherwise undecided customers to finally purchase from you. This is because, on average, online customers need proof that what they’re going to get is a good investment, and they need the assurance with some social proof.
And it so happens that Instagram is a great platform to generate testimonials by encouraging your followers and satisfied customers to post pictures or videos of themselves using or discussing your products and to tell them that you are going to like and share their posts.
Most, if not all of your followers will love the idea because that will help them to get new followers, especially those that are working towards becoming micro-influencers!

Hosting An Instagram Contest To Boost Engagement



Boosting engagement for a brand or business on Instagram is easier than on any other platform. In this lesson we are going to show you how to create and host an Instagram contest that will help you to get your brand’s name out there!

How To Increase Online Sales With Instagram Shopping



According to studies about the behavior of Instagram users, 75% of them take action after checking a post about a business, service, or product. That means that the majority of users that you reach with your posts are very likely to make you money if you engage them the right way, and the “Instagram Shopping” feature can help you out big time!

Instagram Marketing Tricks To Try In 2018 - 2019



It’s become increasingly difficult to appear organically in your followers’ feeds, in part because of competition and in part because of algorithm changes that prioritize content from family and friends. The good news is that you can get around this limitation by posting at the right times.
Overall, the best day to post on Instagram is Thursday.
The best times to post on Instagram are Wednesdays at 3 PM, Thursdays at 5 AM TO 11 AM and at 3 PM to 4 PM, and on Fridays at 5 AM.
Posting so early in the morning will help you to reach those users that check their Instagram feeds first thing after waking up.
Sundays are the least engaging days on Instagram.

How To Monetize Instagram In 2018



Become A Micro-Influencer
We talked about the importance of micro-influencers and how they can help you to make your brand more profitable, and the good news is that you can become one yourself.
As a micro-influencer, you will be able to work with brands across your niche to promote their product to your dedicated audience.

Do's and Don’ts

Be Consistent
A big part of Instagram marketing is commitment. Keep your audience engaged to increase brand loyalty with 3 posts a week in the beginning, and then grow from there according to your audience’s response.
Ask Questions
One of the best ways to squeeze more engagement out of your audience is by asking questions about what they expect from your brand and about the stuff that matters to them.
Follow Other Brands And Creators
Like and comment what other brands, businesses and creators in your niche are posting. This will help you to discover new trends, conversations, and hashtags.
Create A Unique Style

Frequently Asked Questions


How Is Instagram Different Than Other Visual Discovery Platforms?
The majority of visual discovery platforms out there, of which the most popular is “Pinterest”, can be best described as visual search engines that allow users to search a term or keyword and to get collections of images related to those terms and keywords.
Instagram, on the other hand, is aimed at creating a brand centric experience through images and videos. The biggest difference between them is that Instagram allows users to interact with brands by letting them engage with their content in a meaningful way, whereas Pinterest and other similar platforms simply allow users to discover images without much interaction involved.

Premium tools and Services to consider




“Sproutsocial” is a social media management tool that will help you to better schedule your Instagram posts.
It has integrated queuing tools that will allow you to schedule new posts in advance, smart tagging capabilities that will let you assign specific tags to specific campaigns, and the “ViralPost” feature, which allow you to determine the right times to send your message to your audience.

Shocking Case Studies



“Adidas” is the worldwide famous sportswear brand, mostly popular for 
three stripes used in all its branding and clothing.
Objective: Adidas’s objective was to promote its “Neo” brand but with a different, more engaging take.
Strategy: Adidas simply asked its Instagram followers to create posts inspired on Adidas products using the “#MyNeoShoot” hashtag. The company Enlisted Selena Gomez as its influencer to help spread the campaign.
Results: The campaign generated 71,000 mentions of the “#MyNeoShoot” hashtag and 41,000 new followers for the Adidas account.